Food Harmony is a healthy food delivery service that focuses on providing nutritious and delicious meals to their customers. As part of a branding overhaul, my role was to redesign their old visual identity and come up with a new logo that better reflects their values and mission. The goal of the project was to create a cohesive and recognizable brand that communicates the company's commitment to healthy eating and sustainability.
Project type
Visual identity
Project year
2020
The problem
Food Harmony's old visual identity did not accurately reflect the company's values, resulting in a weak brand image that hindered their ability to compete in the healthy food delivery market. The colours, fonts and logo didn’t work well together.
The solution
The new logo features a fresh, modern design that incorporates elements of health and sustainability, while the chosen colors and custom illustrations create a cohesive and recognizable brand image. To ensure that the new visual identity is versatile and can be adapted for various digital and print solutions, I also created a set of brand guidelines that provide clear instructions on how to use the logo, colors, and other visual elements across different mediums.
